Case study
From 40 Hours to 2: Automating a Supply Chain

Ethan Mercer
Founder of Dora

TrailForge is a 6-person e-commerce brand selling outdoor gear. Their inventory forecasting was running on spreadsheets, gut feeling, and hope. It was costing them thousands every month in overstock and missed sales.
The problem nobody wanted to own
Their operations manager spent 40 hours a week manually tracking stock levels across three warehouses. Reordering decisions were based on last month's numbers and personal judgment. Seasonal spikes caught them off guard every time. Products sat in storage for months while bestsellers went out of stock. The team knew it was broken. Nobody knew how to fix it.
What we built
We connected their sales data, warehouse systems, and supplier lead times into one AI-powered forecasting engine. The system analyzes historical sales patterns, seasonal trends, and real-time inventory levels to generate automated reorder recommendations. No more spreadsheets. No more guessing.
The results
Inventory waste dropped 40% in the first quarter. The operations manager went from 40 hours of manual tracking to 2 hours of oversight per week. Stockouts decreased by 65%. The system paid for itself in the first month. Marcus, the founder, told us he takes weekends off now. That wasn't in the project scope, but we'll take it.



